Consumer health information seeking as hypothesis testing.
Despite the proliferation of consumer health sites, lay individuals often experience difficulty finding health information online. The present study attempts to understand users' information seeking difficulties by drawing on a hypothesis testing explanatory framework. It also addresses the role of user competencies and their interaction with internet resources.
Author(s): Keselman, Alla, Browne, Allen C, Kaufman, David R
DOI: 10.1197/jamia.M2449