Electronic cigarette usage patterns: a case study combining survey and social media data.
To identify who were social media active e-cigarette users, to compare the use patterns from both survey and social media data for data triangulation, and to jointly use both datasets to conduct a comprehensive analysis on e-cigarette future use intentions.
Author(s): Zhan, Yongcheng, Etter, Jean-François, Leischow, Scott, Zeng, Daniel
DOI: 10.1093/jamia/ocy140