Recruitment in a research study via chatbot versus telephone outreach: a randomized trial at a minority-serving institution.
Chatbots are software applications to simulate a conversation with a person. The effectiveness of chatbots in facilitating the recruitment of study participants in research, specifically among racial and ethnic minorities, is unknown. The objective of this study is to compare a chatbot versus telephone-based recruitment in enrolling research participants from a predominantly minority patient population at an urban institution. We randomly allocated adults to receive either chatbot or telephone-based outreach [...]
Author(s): Kim, Yoo Jin, DeLisa, Julie A, Chung, Yu-Che, Shapiro, Nancy L, Kolar Rajanna, Subhash K, Barbour, Edward, Loeb, Jeffrey A, Turner, Justin, Daley, Susan, Skowlund, John, Krishnan, Jerry A
DOI: 10.1093/jamia/ocab240