Opportunities for electronic health record data to support business functions in the pharmaceutical industry--a case study from Pfizer, Inc.
The Pfizer Healthcare Informatics team conducted a series of guided interviews with 35 Pfizer senior leaders to elicit their understanding, desires, and expectations of how Electronic Health Records (EHR) might be used in the pharmaceutical industry today and/or in the future. The interviews yielded fourteen use case categories comprising 42 specific use cases. The highest priority use cases were "Drug Safety & Surveillance," "Clinical Trial Recruitment," and "Support Regulatory Approval." [...]
Author(s): Kim, Daijin, Labkoff, Steven, Holliday, Samuel H
DOI: 10.1197/jamia.M2605