From health search to healthcare: explorations of intention and utilization via query logs and user surveys.
To better understand the relationship between online health-seeking behaviors and in-world healthcare utilization (HU) by studies of online search and access activities before and after queries that pursue medical professionals and facilities.
Author(s): White, Ryen W, Horvitz, Eric
DOI: 10.1136/amiajnl-2012-001473