Challenges and opportunities using online portals to recruit diverse patients to behavioral trials.
We describe the use of an online patient portal to recruit and enroll primary care patients in a randomized trial testing the effectiveness of a colorectal cancer (CRC) screening decision support program. We use multiple logistic regression to identify patient characteristics associated with trial recruitment, enrollment, and engagement. We found that compared to Whites, Blacks had lower odds of viewing the portal message (OR = 0.46, 95% CI = 0.37-0.57), opening the attached link [...]
Author(s): Tabriz, Amir Alishahi, Fleming, Patrice Jordan, Shin, Yongyun, Resnicow, Ken, Jones, Resa M, Flocke, Susan A, Shires, Deirdre A, Hawley, Sarah T, Willens, David, Lafata, Jennifer Elston
DOI: 10.1093/jamia/ocz157