Content matters, context matters: unraveling behavior dynamics in an online health community for tobacco cessation.
The objective of this research was to examine the content and context-specific information diffusion patterns underlying communication pertaining to tobacco use from online health communities (OHCs).
Author(s): Singh, Tavleen, Zhou, Runzhi, Fujimoto, Kayo, Myneni, Sahiti
DOI: 10.1093/jamiaopen/ooag068