From data to personas: a multi-source approach to tailored online health information recommendation for ovarian cancer patients and caregivers.
Ovarian cancer (OvCa) patients and caregivers face complex, evolving information needs, yet digital health platforms often lack tailoring. This study developed and validated computational personas to support a tailored recommender system (Health E-Librarian with Personalized Recommendations [HELPeR]) and address the cold-start problem, in which limited information about new users reduces the system's ability to generate relevant recommendations.
Author(s): Wang, Youjia, Thaker, Khushboo, Hui, Vivian, Brusilovsky, Peter, He, Daqing, Donovan, Heidi, Lee, Young Ji
DOI: 10.1093/jamia/ocag169