Validity of social media for assessing treatment patterns in oncology patients: a case study in melanoma.
There is a need to understand how patients are managed in the real world to better understand disease burden and unmet need. Traditional approaches to gather these data include the use of electronic medical record (EMR) or claims databases; however, in many cases data access policies prevent rapid insight gathering. Social media may provide a potential source of real-world data to assess treatment patterns, but the limitations and biases of [...]
Author(s): McDonald, Laura, Behl, Varun, Sundar, Vijayarakhavan, Mehmud, Faisal, Malcolm, Bill, Ramagopalan, Sreeram
DOI: 10.1093/jamiaopen/ooz013