Timely nudges promote patient portal enrollment and sustained engagement: a randomized controlled trial.
Patient portals support health management, yet enrollment remains low. This study evaluated whether timely email nudges increase patient portal enrollment compared with usual system portal invitations, whether message framing influences enrollment, and whether patients nudged to enroll go on to engage with the portal at similar rates as those who enroll organically.
Author(s): Brietzke, Sasha C, Shermohammed, Maheen, Goren, Amir, Rosenbaum, Gail M, Meyer, Michelle N, Chabris, Christopher F
DOI: 10.1093/jamiaopen/ooag064