Pattern discovery, validation, and online experiments: a methodology for discovering television shows for public health announcements.
Public Health Announcements (PHAs) on television are a means of raising awareness about risk behaviors and chronic conditions. PHAs' scarce airtime puts stress on their target audience reach. We seek to help health campaigns select television shows for their PHAs about smoking, binge drinking, drug overdose, obesity, diabetes, STDs, and other conditions using available statistics.
Author(s): Barfar, Arash, Padmanabhan, Balaji
DOI: 10.1093/jamia/ocab008