Estimating consumer familiarity with health terminology: a context-based approach.
Effective health communication is often hindered by a "vocabulary gap" between language familiar to consumers and jargon used in medical practice and research. To present health information to consumers in a comprehensible fashion, we need to develop a mechanism to quantify health terms as being more likely or less likely to be understood by typical members of the lay public. Prior research has used approaches including syllable count, easy word [...]
Author(s): Zeng-Treitler, Qing, Goryachev, Sergey, Tse, Tony, Keselman, Alla, Boxwala, Aziz
DOI: 10.1197/jamia.M2592