Do you want to promote recall, perceptions, or behavior? The best data visualization depends on the communication goal.
Data visualizations can be effective and inclusive means for helping people understand health-related data. Yet numerous high-quality studies comparing data visualizations have yielded relatively little practical design guidance because of a lack of clarity about what communicators want their audience to accomplish. When conducting rigorous evaluations of communication (eg, applying the ISO 9186 method), describing the process simply as evaluating "comprehension" or "interpretation" of visualizations fails to do justice to [...]
Author(s): Ancker, Jessica S, Benda, Natalie C, Zikmund-Fisher, Brian J
DOI: 10.1093/jamia/ocad137