Characteristics of effective electronic mail messages distributed to healthcare professionals in a hospital setting.
Electronic mailing systems (e-mail) are an important means to disseminate information within electronic networks. However, in large business communities including the hectic environment of hospitals it may be difficult to induce account holders to read the e-mail. In two mailings disseminated in a large university hospital we evaluated the impact of e-mail layout (three e-mail text versions, two e-mails with graphics) on the willingness of its approximately 6500 recipients to [...]
Author(s): Kaltschmidt, Jens, Schmitt, Simon P W, Pruszydlo, Markus G, Haefeli, Walter E
DOI: 10.1197/jamia.M2503