What's buzzing on your feed? Health authorities' use of Facebook to combat Zika in Singapore.
In 2016, Singapore grappled with one of the largest Zika outbreaks in Southeast Asia. This study examines the use of Facebook for Zika-related outreach by the Ministry of Health (MOH) and the National Environmental Agency (NEA) from March 1, 2015, to September 1, 2016, and public response to this effort. Despite nearly equivalent outreach, MOH's Facebook posts received more likes (µ = 3.49) and shares (µ = 30.11), whereas NEA's posts received more comments [...]
Author(s): Vijaykumar, Santosh, Meurzec, Rianne Wally, Jayasundar, Karthikayen, Pagliari, Claudia, Fernandopulle, Yohan
DOI: 10.1093/jamia/ocx028