AMIA is a community committed to the vision of a world where informatics transforms people’s care. Over the last 35 years, the use of informatics has grown exponentially to improve health and to make better healthcare decisions. Today, informatics is the key to accelerating the current goals of healthcare reform.
AMIA operates in a completely remote work environment and in recent years has been recognized as a Top Employer of Choice for an Effective and Flexible Workplace as a winner of the When Work Works award.
AMIA is pleased to offer benefits that include fully paid medical, dental, long term disability, and life insurance in addition to a retirement program and an attractive paid leave plan.
At AMIA we are committed to diversity and creating an inclusive environment for all employees. We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.
AMIA operates in a permanent remote work environment.
Current Openings
Manager, Demand Gen Marketing
The Manager, Demand Generation (Gen) Marketing role is designed to lead and coordinate AMIA’s growth in engagement, membership, and non-dues revenue. The role will create digital and partner advertising exposure for the products assigned with the goals of driving revenue and membership.
The Manager, Demand Gen Marketing maintains a strong focus on execution while also driving mission-critical strategies to expand our reach among informatics professionals through our community, products, and programs. This role works in close partnership with the Product Strategy, Education, Membership and MarCom teams.
Here’s how we anticipate you’ll use your time: 25% Demand Generation Strategy, 65% Campaign and Engagement Execution, and 10% Relationship Management/Strategic Partnerships.
The Manager, Demand Gen Marketing, plays a pivotal role in driving AMIA’s growth through strategic and tactical execution of demand generation initiatives. This position leads the development and implementation of multi-channel marketing campaigns to increase engagement, membership, and non-dues revenue. Working cross-functionally with Product Strategy, Education, and MarCom teams, the role ensures alignment of marketing efforts with organizational goals. It requires a balance of strategic thinking, hands-on execution, and data-driven decision-making to expand AMIA’s reach and impact.
Architect Demand Gen Strategy
You’ll be the lead strategist for growing the size and engagement of AMIA’s member and non-member audiences, using your mastery of digital and social advertising as well as innovative, cross-organizational promotions to drive awareness of AMIA’s organization and products. You’ll be a student of these audiences, learn their needs and behaviors, and find ways to get them more engaged.
Manage Digital and Social Advertising Programs
You are our in-house digital marketing expert and lead owner of these tactics. You plan, execute, manage, and measure digital and paid social advertising campaigns, ensuring optimal performance and alignment with overall marketing objectives and budgets. Own channel strategy and execution for email (HubSpot), paid social (especially LinkedIn), paid search, web ads, display, direct mail, and other channels assigned, working with related vendors where present.
Oversee Engagement Scoring and Campaign Reporting
You ensure execution of the model, routinely analyze results by campaign, populations, and more. Proactively share insights across the organization for program and product development and tactic improvements.
Drive Collaborative Marketing Partnerships
Establish and maintain advertising partnerships with compatible organizations and institutions to grow AMIA’s brand reach and overall marketing results.
Works to resolve conflict directly, quickly, completely, and be able to give and take criticism constructively.
Communicates clearly in one-on-one meetings and team meetings.
Communicates clearly in writing by being clear, concise, well organized, and carefully proofread.
Communicate deadlines with lead time for the team.
Offer solutions or other options to improve current systems when identifying issues or presenting problems.
Deliver a high level of customer service for internal as well as external customers.
Bachelor's degree and/or a minimum of five years of experience in demand gen marketing or related field. Experience in marketing professional education or association membership is highly relevant.
Proven expertise in managing digital and paid social advertising campaigns with portfolio results to share. Must be able to conceptualize, build, deploy, and measure these campaigns independently in each platform.
Work collaboratively with teams throughout the organization, offering subject matter expertise relevant to your role, focusing on team wins
Demonstrated experience owning the planning and execution of campaign tactics, ensuring on time, on-budget, error-free deliverables
Demonstrated ability to aggregate and analyze data for market impact, and revenue signals. Demonstrate ability to course correct as needed based on campaign results.
Strong technical skills, including Monday.com (project management), Confluence (documentation, collaboration), GA4, Google Ads Management, social media platforms including paid ads, and HubSpot (or similar marketing automation platform).
Strong analytical and problem-solving skills.
Applications
To be considered, candidates must send their cover letter, resume and salary expectation to [email protected].
Qualified candidates will be contacted for interviews. No telephone calls will be accepted.